CASE STUDY

Blackwater Distillery wanted to create two special edition retail offerings for the iconic Velvet Cap brand Whiskey. Including a travel retail product for airport departure lounges and an online-only retail pack.

The purpose of the brief was to increase brand exposure through a low-volume promotional packaging product and support new distribution channels internationally.

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• Non-Cardboard Packaging
• New Promotional Product
• Elevate Brand & Engagement
• Emphasis The Unique Brand Story

The team worked closely with Blackwater Distillery to translate the brand story and heritage into a fitting, eye-catching design with an engaging ‘slip’ opening experience.

Using sleek cylinder tin shape with a corrugated cardboard protective inner-sleeve a perfect on-brand product fit was achieved that met all the expectations of the client.

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• Eye-catching Design with Two Variations
• Full Brand Story Incorporates Into Design
• Delivered Ahead of Schedule & Launch
• Non-China Supply with Reduced Lead Times

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Secured New US Distribution Channel

‍Successfully secured additional US-based distribution by offering a tin-only offering to new international markets.

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Increased Sell-Through-Rates With Retailers

‍The brand successfully increase sell-through rates in both travel and online-only retail for the initial launch of this promotional product - Resulting in further repeat product orders.

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Delivered Early & On-Budget

‍Final delivery was achieved ahead of schedule meaning the packing and preparation for the launch was achieved using a non-china supply.

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